Let’s be honest: the wellness industry in India is exploding right now. Everywhere you look, someone is talking about gut health, protein bars, or the latest herbal supplement. If you’re a brand owner, it’s an exciting time, but it’s also incredibly stressful. Do you build your own factory? Do you manage the massive headache of regulatory approvals? Honestly, for most

Let’s be honest—walking down the health aisle of a grocery store these days feels a bit like trying to navigate a science fair. Everywhere you look, there are powders promising eternal energy, capsules for focus, and rows upon rows of protein bars. But have you ever paused, mid-aisle, and wondered who actually makes this stuff? It’s rarely the brand on